Terms of Service
These Terms of Service ("Terms") form a binding agreement between you ("Customer", "you") and RINGBACKAI LTD, a company registered in England and Wales with company number 17195962 ("RingBack", "we", "us"), governing your access to and use of the RingBack platform, websites (ringbackai.co.uk), APIs and related services (the "Service").
1. Acceptance of these Terms
By creating an account, accessing the Service, or by clicking "I agree", you confirm that you have read, understood and agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity.
2. The Service
RingBack provides an AI-powered call-answering and call-management service. We may add, modify or discontinue features at any time, provided that we will not materially reduce the core functionality of a paid plan during your active billing period without notice.
3. Accounts
- You must be at least 18 years old and capable of entering into a binding contract.
- You are responsible for keeping your login credentials secure and for all activity that occurs under your account.
- You must provide accurate, current and complete information and keep it up to date.
4. Acceptable use
You agree not to, and not to allow any third party to:
- use the Service to transmit unlawful, harassing, defamatory, fraudulent or misleading content;
- impersonate any person or entity or misrepresent your affiliation;
- use the Service for unsolicited marketing, robocalling or other activity that breaches the Privacy and Electronic Communications Regulations or equivalent law;
- attempt to reverse-engineer, copy or create derivative works of the Service except as expressly permitted by law;
- interfere with the security or integrity of the Service or attempt to gain unauthorised access;
- use the Service to build a competing product.
We may suspend or terminate accounts that breach these rules, with or without notice depending on severity.
5. Customer content and data
You retain all rights in the documents, recordings, transcripts and other materials you or your callers submit ("Customer Data"). You grant RingBack a worldwide, royalty-free licence to host, copy, transmit and process Customer Data solely as needed to provide the Service, support you, and fulfil our legal obligations.
Where RingBack processes personal data on your behalf, our Privacy Policy and our Data Processing Addendum apply. Use of any Google API data is additionally subject to the Google API Services User Data Policy, including the Limited Use requirements.
6. Fees and payment
- Subscription fees are charged in advance on a monthly or annual basis as selected at sign-up.
- Our public monthly plans are Light (£79/month, 120 AI-call minutes, 30 human bridge minutes and 100 SMS segments), Standard (£99/month, 300 AI-call minutes, 90 human bridge minutes and 300 SMS segments), and Heavy (£139/month, 450 AI-call minutes, 150 human bridge minutes and 500 SMS segments). AI-call minutes are calculated from total connected seconds in our voice and telephony platform records, converted to minutes. SMS is counted by carrier segment. Unused allowances do not roll over.
- AI-call minutes are the only automatic tier-upgrade and payment-request metric. If actual AI-call usage exceeds your plan allowance in a monthly billing period, immediate payment may be required to move to the next public tier after written service and billing notice to your primary contact email. Your primary contact email is the email held on your RingBack account, and payment is due when that notice is issued.
- If an AI-minute threshold is crossed part-way through a billing period, Stripe may calculate and collect a prorated upgrade amount for the rest of that period before applying the plan change. We do not add a separate per-minute overage charge for the AI minutes that triggered the upgrade.
- Human bridge minutes and SMS segments are fair-use allowances that we absorb for ordinary use and show for transparency. They do not by themselves trigger an automatic tier upgrade or payment request, but fraudulent, unlawful, abusive or unusually excessive use may lead us to restrict features, require a custom arrangement, suspend service or take other protective action.
- Service may pause after an AI-minute tier-upgrade payment notice if payment is not completed, and will resume automatically when Stripe confirms the required payment and subscription update. If you believe usage is incorrect, reply to the notice promptly; we will review it and, if we confirm an error, restore service and correct any billing.
- Our fees, included allowances and plan terms are based on pay-as-you-go supplier and operating costs, including telephony, AI model, cloud hosting, payment processing, tax, regulatory, compliance and human support costs. If those costs materially increase because of supplier price changes, inflation, exchange-rate movement, taxes, changes in law or regulation, staffing or support requirements, force majeure (including acts of God), human or supplier actions, or other events outside our reasonable control, we may propose revised fees, allowances, plan terms or other commercial terms. We will give at least 30 days' written notice before any material pricing or contract change takes effect, explain the change and effective date, and allow you to cancel before that date if you do not accept. Accrued charges and undisputed usage or payment obligations up to cancellation remain payable.
- Fees are exclusive of VAT and other applicable taxes, which you are responsible for.
- Late payments may accrue interest at 4% above the Bank of England base rate.
7. Trials and refunds
Free trials are provided "as is" and may be modified or withdrawn at any time. Subscription fees are non-refundable except where required by law. You may cancel at any time, and your subscription will end at the close of the current billing period.
8. Intellectual property
The Service, including all software, designs, models, prompts, documentation and trademarks, is owned by RingBack or its licensors and is protected by intellectual-property laws. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for your internal business purposes during your subscription.
9. AI output
The Service uses generative AI to answer calls, summarise conversations and generate suggested actions. AI output may be inaccurate or incomplete. You are responsible for reviewing AI output before relying on it for medical, legal, financial or safety-critical decisions. RingBack does not warrant that AI output will be error-free.
10. Third-party services
The Service may integrate with third-party services (e.g. calendars, CRMs, telephony providers). Your use of those services is governed by the third party's own terms, and RingBack is not responsible for their availability or performance.
11. Confidentiality
Each party will protect the other's Confidential Information using the same standard of care it uses for its own (and at minimum reasonable care), and will use it only to perform its obligations or exercise its rights under these Terms.
12. Warranties and disclaimers
We will provide the Service with reasonable skill and care. To the maximum extent permitted by law, the Service is otherwise provided "as is" and we disclaim all other warranties, whether express or implied, including merchantability, fitness for a particular purpose and non-infringement.
13. Limitation of liability
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited under English law. Subject to that, neither party will be liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue or lost data. Each party's total aggregate liability arising out of or in connection with these Terms shall not exceed the fees paid by you to RingBack in the 12 months preceding the event giving rise to the claim.
14. Indemnification
You will defend and indemnify RingBack against third-party claims arising from your Customer Data, your use of the Service in breach of these Terms, or your violation of applicable law.
15. Term and termination
These Terms apply for as long as you have an account with us. Either party may terminate for material breach if not cured within 30 days of written notice. On termination we will, on request and for up to 30 days, make Customer Data available for export, after which it will be deleted in accordance with our retention policy.
16. Changes to the Service or Terms
We may update these Terms from time to time, including material changes to pricing, included allowances, plan terms or the Service. If a change is material, we will notify you by email or in-product notice at least 30 days before it takes effect. Continued use of the Service after the effective date constitutes acceptance. Changes to our DPA or data-protection terms will not reduce protections required by UK GDPR, and sub-processor changes are handled under the DPA notice and objection process.
17. Governing law and jurisdiction
These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction to resolve any dispute arising under or in connection with these Terms, except that either party may seek injunctive relief in any competent court to protect its intellectual-property rights.
18. General
- If any provision is held unenforceable, the remainder will continue in full force.
- Failure to enforce a right is not a waiver of that right.
- You may not assign these Terms without our prior written consent. We may assign in connection with a merger, acquisition or sale of substantially all our assets.
- These Terms, together with our Privacy Policy, any order form and any DPA, constitute the entire agreement between the parties.
19. Contact
RINGBACKAI LTD, London, United Kingdom.
Company number: 17195962
Email: legal@ringbackai.co.uk
Web: ringbackai.co.uk
ICO registration number: ZC140951